GLCO FW22 Campaign

Art direction, campaign selects, photo retouching and supporting graphics for GLCO's FW22 campaign. I worked with the brand's creative and marketing director's, product designers and photographer to depict 1980s Los Angeles roller rink culture. Shot on location at the historic Moonlight Roller Rink in Glendale, CA. 

Additional work on this project includes: design of supporting wholesale, retail and website assets for print and digital, photo retouching of elevated product and on-model images, and photo extrapolation of on-model images for large-scale output.

ABOUT 

The city of LA came into its own in the golden-era of the ‘80s. Hollywood gave birth to modern celebrity culture while the influence of Showtime-era LA Lakers extended far beyond The Forum. Venice was ground zero for skateboarding and counterculture. New wave, punk rock, and heavy metal had seminal scenes happening on the Sunset Strip. And there was the vibrant and influential art and LGBTQ movements in West Hollywood.

These diverse scenes created a distinctly LA moment that exists far beyond class or genre. This rich mixture of high and low is what inspires us.

Photographed by Ryan Thomas Murray.