Mr. Leight FW22 Campaign
Art direction, campaign selects, retouching and supporting graphics for Mr. Leight's FW22 campaign. I worked cross-channel with the brand's creative and marketing director's, product designer and photographer, on location at an iconic mid century modern home in Los Angeles. I presented a brief based on the campaign's mid-century modern meets California leisure story-line that included location scouting, styling notes, and key shots.
Additional work includes: design of supporting wholesale, retail, website and social assets for print and digital, photo retouching of elevated product and on-model images, and photo extrapolation of on-model images for large-scale output.
ABOUT
The Mr. Leight F/W 2022 Collection draws inspiration from the philosophy of California architecture. Between landmark design periods came one commonality: a unique vernacular capturing a life of leisure. Through this design language you will find elegantly tooled filigree and beveled detailing brightened by our Pacific air and West Coast sun. This optimism and love of craft that was a hallmark of California design is woven throughout our design.
Photographed by Carlos Lopez.
Select in-house projects for
Garrett Leight California Optical
and Mr. Leight
Select Commissioned Projects
Featured
