GLCO F/W 2022 Elevated Product Campaign and Supporting Graphics

Art direction for Garrett Leight's Fall/Winter 2022 elevated product shoot. The shoot is inspired by the on-model campaign, shot at historic Moonlight Rollerway in Glendale, CA. Carpeting used in my product shoot is dead-stock, sourced directly from the rink. 

Additional work includes: designed of supporting wholesale, retail and website assets for print and digital, photo retouching of elevated product and on-model images, and photo extrapolation of on-model images for large-scale output.

ABOUT 

The entire city of LA came into its own in the golden-era of the ‘80s. Hollywood gave birth to modern celebrity culture while the influence of Showtime-era LA Lakers extended far beyond The Forum. Venice was ground zero for skateboarding and counterculture. New wave, punk rock, and heavy metal all had seminal scenes happening on the Sunset Strip. And there was the vibrant and highly influential art and LGBTQ movement happening in West Hollywood. These diverse scenes created a distinctly LA moment that exists beyond class or genre. This rich mixture of high and low is what inspires us.

Photographed by Joshua Spencer.